Can I personalize emails with guest names?
Include guest names and other personal details in your emails for a more personalized touch.
Plan requirement: Standard or Pro plan
Short answer: Yes, use merge tags to automatically insert guest names and other details into your ecard text and email subject lines.
What are merge tags?
Merge tags are placeholders that get replaced with each guest's actual information when the email is sent. They use square brackets, like [firstname].
For example, if your ecard text says:
Dear [firstname], we'd love for you to join us!
Each guest receives their own version: "Dear Sarah, we'd love for you to join us!"
Available merge tags
Tag | Description | Example output |
| Guest's first name | Sarah |
| Guest's last name | Johnson |
| Guest's full name | Sarah Johnson |
| Household name | The Johnsons |
| All guest names in the household | Sarah and Michael |
| Your names (the couple) | Emma & James |
| Guest's current RSVP status | Attending |
| Guest's email address | |
| Guest's phone number | +1 555-1234 |
| Guest's dietary requirements | Vegetarian |
Using fallbacks
If a guest's information is missing, you can set a fallback value:
[firstname fallback="Friend"]
This displays the guest's first name if available, or "Friend" if their first name is blank. Fallbacks work with any merge tag.
Where to use merge tags
You can use merge tags in:
- Ecard text fields (save the dates and invitations)
- Email subject lines when sending ecards
Type the tag directly into the text field, including the square brackets.
Addressing households
When one email goes to a guest who is part of a household, you can address everyone:
[guests]lists all guest names (e.g., "Sarah and Michael")[household]uses the household name (e.g., "The Johnsons")
This is especially useful when only one person in a household has an email address but you want to address the whole group.
Preview before sending
Before sending:
1. Preview the ecard to see how merge tags render
2. Send a test email to yourself to verify
3. Check that fallbacks display correctly for guests with missing data
4. Review your guest list to ensure names are entered correctly
Tips
Always use a fallback for
[firstname]in case any guest records are incompleteDouble-check spelling in your guest list. Merge tags pull exactly what's stored
Use
[guests]when addressing a household rather than just[firstname]Test with a guest who has complete data and one who has partial data
Merge tags are case-sensitive, so use lowercase (e.g.,
[firstname], not[FirstName])