Skip to main content

Why are my emails going to spam?

Troubleshoot when your wedding emails end up in guests' spam or junk folders.

Written by Brian
Updated today

Why are my emails going to spam?

Troubleshoot when your wedding emails end up in guests' spam or junk folders.

Plan requirement: Standard or Pro plan

Short answer: Email filters can be strict - ask guests to check spam, add your sender address to contacts, and mark messages as "not spam."

Common reasons for spam filtering

Email client filters:
- Automated emails often trigger spam filters
- New sender addresses are treated with suspicion
- Images and links can trigger filters

Recipient settings:
- Guest's email client may be aggressive
- Corporate emails have strict filtering
- Some providers block bulk senders

How to improve delivery

For you:
- Use a consistent sender address
- Avoid spammy language in subject lines
- Don't send too many emails too quickly
- Include text content, not just images

Ask guests to:
- Check their spam/junk folder
- Add the sender address to their contacts
- Mark your email as "not spam" when found
- Whitelist the sending domain

What guests should do

Share these instructions:
1. Check your spam or junk folder
2. If you find our email, click "Not spam" or "Move to inbox"
3. Add [[email protected]] to your contacts
4. Check that our emails arrive in inbox going forward

If problems persist

  • Try sending from a different email type

  • Send a test to yourself to check content

  • Contact support if delivery rates are very low

  • Consider reaching out by phone or text to affected guests

Tips

  • Test emails before mass sending

  • Send invitations during reasonable hours

  • Include a clear subject line

  • Keep content professional and clean

  • Monitor bounce and complaint rates

Related articles

Did this answer your question?