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Composing a save the date email

Learn how to create and send a save the date email to let guests know your wedding date and location (Standard or Pro plan).

Written by Brian
Updated today

Composing a save the date email

Learn how to create and send a save the date email to let guests know your wedding date and location (Standard or Pro plan).

The save the date template comes pre-written with your wedding date and city, making it quick to create and send. It's typically the first email communication you send to guests.

Plan requirement: Standard or Pro plan

When to use a save the date email

Send a save the date email when:

  • You've set your date and venue - Give guests advance notice so they can plan

  • 6 to 12 months before the wedding - Earlier for destination weddings

  • Before sending invitations - This is the first step in your communication timeline

Save the date emails are different from save the date ecards. The email is sent through the Sending feature, while the ecard is a designed digital card created in the Ecards section. You can use either or both.

Default content

When you create a save the date draft, it starts with:

  • Subject: "Save the date for [your couple names]"

  • Message: > Hi there! > > We're getting married on [date] in [city]. We'd love for you to join us on our special day. > > More details to follow!

  • Button text: "Visit our website" (links to your wedding website)

The date and city are automatically pulled from your wedding settings. Customize the message to match your style.

How to create a save the date email

  1. Go to Sending in your main navigation

  2. Click to create a new draft

  3. Select Save the date as the template

  4. Customize the subject and message

  5. Optionally upload an image

  6. Select your recipients

  7. Preview and send

Personalizing your save the date

Use placeholders to personalize each email:

  • [firstname] - Replace "Hi there!" with "Hi [firstname]!" for a personal touch

  • [household] - Address the whole household

  • [guests] - List all guest names in the household

Tips

Add a photo. Upload an engagement photo or a styled image to make your save the date more memorable.

Send to your full guest list. Save the dates usually go to everyone you plan to invite, including B-list guests, since you want everyone to hold the date.

Include key details only. Date and city are enough. Save the specific venue, schedule, and dress code for the invitation.

Don't forget to set your wedding date first. The template pulls your date from wedding settings. Make sure it's set before creating this draft.

Link to your website. The default button links to your wedding site, which is perfect for guests who want to learn more.

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