What does delivered, opened, clicked mean?
Understand email tracking status and what each metric tells you.
Plan requirement: Standard or Pro plan
Short answer: Delivered means it reached their inbox; opened means they viewed it; clicked means they interacted with a link.
Email status definitions
Delivered
The email reached the recipient's mail server
It was accepted and not bounced
Should be in their inbox (or possibly spam)
Doesn't guarantee they saw it
Opened
The recipient opened/viewed the email
Tracked when images load in the email
Not 100% accurate (some clients block tracking)
Multiple opens may be counted
Clicked
The recipient clicked a link in the email
More reliable than open tracking
Shows actual engagement
Commonly the RSVP or website link
Bounced
Email couldn't be delivered
Invalid address or server rejected it
Needs attention - update the email address
Failed
Delivery failed for a reason
Technical error
May be temporary or permanent
Tracking limitations
Open tracking isn't perfect:
- Some email clients block tracking images
- Preview pane might count as open
- "Not opened" doesn't mean unread
Click tracking is more reliable:
- Shows definite engagement
- Guests actively clicked something
- Better indicator of interest
Tips
Focus on clicks for true engagement
Use delivered rate to check email health
Fix bounces promptly
Don't worry too much about exact numbers
Follow up based on status